I want to sell the apples from our tree at the farmers market next year. I don’t know what variety they are but the turn completely red when ripe and are very crisp and delicious. How should I sell them next year? By the pound? By the each? I was thinking of checking the price at the supermarket and marking it up by 30-50% from there. What do you think?


February 24th, 2010 - 1:58 am
Don is absolutely right. I’m only adding my two cents. Suppose you sell for the same price as your competitor, or even a little higher. You might set yourself apart by giving samples. Have freshly cut apple slices for people to try – maybe tiny apple tarts or apple muffins, just something small and yummy to let people know how tasty your apples are. Good luck!
APPLE TREESHow Much To Charge For Apples At Farmer’s Market?
February 24th, 2010 - 7:11 am
It doesn’t really matter what we think, what matters is, how much will your customers pay? You are really competing with everyone else that’s selling apples, too. Your grocery store might not sell that many, and they have lots of customers coming through constantly, while you have a whole trees worth to sell, and you only sell at the farmers market on occasions.
APPLE TREESEven the biggest companies scratch their heads over pricing, to catch the right balance. If you price your apples too high, people won’t buy them, or perhaps they’ll only buy a few. If you price your apples too low, people might clean you out in a hurry, but you won’t make any money. The business decision here is to place your price somewhere in the middle, at the point that’s most profitable for you versus the hours it takes to do it.
Or, look at what your competitors are charging, and copy that.
How Much To Charge For Apples At Farmer’s Market?